Every quarter, when the MLS data gets compiled across all agencies from Los Cabos to La Paz, it gives us one of the clearest snapshots we have of where the Baja California Sur real estate market actually stands — not where people wish it stood, but where it really is. The Q2 2025 figures are out, and if you're watching the Todos Santos property market trends or keeping an eye on Pescadero real estate developments, there's quite a bit worth unpacking here.
So let's get into it.
The post-pandemic frenzy is well behind us at this point. After reaching a peak of 140 homes sold in 2021, sales dropped to 71 in 2024, and the market has remained soft heading into 2025. That kind of correction isn't unusual after a boom cycle — it's actually pretty healthy when you think about it. The buyers who were panic-purchasing remotely from their living rooms in 2021 are gone. What's left is a more deliberate, informed type of buyer, and honestly? That makes for a much more sustainable market.
Trends point to a shift from a seller's market toward a more balanced one, where increased inventory and slower sales have created a more competitive environment for sellers, potentially affecting property prices. For anyone who's been sitting on the sidelines waiting for the right moment, that's a meaningful signal.
If you follow Todos Santos real estate news closely, you know that this town has been on a fascinating ride. Located strategically and inhabited by a vibrant community, Todos Santos presents a unique investment opportunity — a Pueblo Mágico often dubbed Mexico's best-kept secret by Forbes, with colonial architecture, top-class eateries, and a community dedicated to health and wellness.
But beyond the lifestyle appeal, the data tells a real story about value. Home values have come down from a peak of $1,046,000 in 2022 to $825,000 in 2024 — which sounds like a loss if you bought at the top, but looks like an opening if you're a buyer entering the market today. Price corrections in desirable markets don't last forever. And the fundamentals here — the Pueblo Mágico designation, the Pacific-facing beaches, the art scene, the proximity to Cabo — haven't changed one bit.
Todos Santos doesn't just offer homes; it provides investment opportunities. Falling prices and ample supply create a receptive market for investors — from renovating older homes to constructing new commercial ventures. That's a practical way to look at it. When the market cools, the creative deals show up.
One of the more interesting storylines in the Q2 2025 data involves the condo segment around Cerritos Beach. This has been a genuinely active sub-market over the past few years, with projects like Cerritos Surf Residences and others bringing new inventory online. But supply catching up with demand has real consequences on pricing.
Condo sales, mostly concentrated in Cerritos, experienced a significant drop — from 88 sales at the peak year of 2022 down to 35 in 2024 — and the combination of soft demand and a wave of larger condo projects hitting the market has resulted in a notable drop in values, from a peak of $887,500 in 2023 to $334,000 in 2024.
That's a dramatic swing. And before anyone calls this a disaster — it's not. It's a market recalibrating. With the trend of the lifestyle-conscious buyer looking to simplify, low-density apartment developments remain in demand in the area. The right product, priced correctly, still moves. What buyers are resisting is overpriced inventory in a segment that got ahead of itself.
While Todos Santos gets most of the headlines, Pescadero Baja Sur homes for sale represent one of the more compelling value plays on the Pacific coast right now. El Pescadero has become one of the most desirable stretches of coastline on this part of the Pacific, driven by excellent value for money, ample lot sizes, and ocean views.
In the summer months, fresh breezes off the Pacific keep this area 10–15 degrees cooler than Cabo San Lucas, San José del Cabo, or La Paz. That's not a minor detail when you're talking about livability — it's actually a huge selling point for full-time residents and retirees who don't want to feel like they're living inside a solar oven half the year.
Pescadero is situated along the Pacific coast of Mexico, about an hour's drive north of Cabo San Lucas — a small, laid-back town offering a great blend of tranquility and outdoor adventure. And for buyers who want coastal property developments in Todos Santos and its surrounding communities without Cabo prices, Pescadero keeps showing up as the answer.
Here's the honest take on Todos Santos real estate investments heading into the second half of 2025: this isn't a moment to panic, and it isn't a moment to wildly speculate. It's a moment to be strategic.
Industry observers note that 2025 is functioning as a buyer's market — and that 2026 could shift the balance back. That kind of window doesn't stay open forever. Mexicans, digital nomads, and citizens from the U.S., Canada, and Europe are choosing this region for its culture, safety, and sense of belonging — and the stronger the international community grows, the stronger the real estate market becomes.
So what types of Pescadero real estate market updates and Todos Santos opportunities are actually worth chasing right now? Think about these categories:
If you're a seller, the Q2 2025 data is a clear signal to price competitively from day one. Overpriced listings are sitting. Reasonably priced, well-presented properties are still moving — the market just has less patience for wishful pricing than it did in 2021 and 2022.
If you're a buyer, this is genuinely one of the better entry windows the Pacific side of Baja has offered in several years. While some may see the current softness as a downturn, it presents real opportunities for buyers and investors. More inventory, more negotiating room, and sellers who are motivated rather than holding out for panic-buying prices.
And if you're just watching from the sidelines — still doing your research, running the numbers, imagining which of those Cerritos Beach condos you'd choose — that's totally fine. But the Todos Santos and Pescadero real estate story has consistently rewarded people who acted with conviction when the data pointed to value. Right now, it's pointing.
Want to stay current on the latest MLS data and property trends across Todos Santos, Pescadero, and all of Baja California Sur? Keep checking back here for the latest market updates, new listings, and on-the-ground insights from one of the most dynamic coastal real estate corridors in North America.