La Paz has spent years flying under the radar — and honestly, that's been part of the appeal. While Cabo San Lucas gets the flashy magazine spreads and Tulum attracts the Instagram crowds, La Paz has quietly been building something real. And now the short-term rental data is starting to reflect it.
The 2025 STR market report for La Paz, based on data from May 2024 to April 2025, reveals a market of 1,615 active listings. That's a substantial pool of active operators, but what's more interesting to La Paz property investors isn't just the size — it's what those listings are earning.
The 2025 data shows an average annual revenue of $16,919, a 45% occupancy rate, and a $121 average daily rate (ADR). Let's put that in context for a second. A $121 nightly rate with nearly half the year booked? For a mid-tier market that still has relatively affordable property prices compared to Cabo, those are genuinely encouraging figures.
Of course, averages only tell part of the story. Best-in-class properties in the top 10% achieve over $3,898 per month, while strong performers in the top 25% earn $1,924 or more monthly. That's the kind of performance that starts to make a real case for La Paz real estate investment opportunities — especially for buyers who are strategic about property type and location.
And for those wondering about the pricing floor? Top-tier listings command $257 or more per night, strong performers hit $125 or above, the median sits around $68 per night, and entry-level properties earn roughly $42 nightly. That's a wide spread, which tells us this is a market where quality and positioning genuinely matter.
One thing any serious investor looking at La Paz property market analysis needs to understand is the rhythm of the year. The peak revenue month for STRs in La Paz is typically July, while September often presents the lowest earnings. So you've got a strong summer spike — likely driven by Mexican domestic tourism — and a softer fall shoulder period.
The Average Daily Rate also peaks in July and dips to its lowest during March. That's a little counterintuitive if you're used to thinking about Baja as a "winter sun" destination for snowbirds, but it speaks to just how domestically driven La Paz tourism really is. About 19.82% of La Paz Airbnb guests are international visitors, with Mexican nationals making up the largest group.
What does this mean practically? If you're planning La Paz real estate investments around short-term rental income, you'll want to price aggressively in June through August, then shift strategy come September. Think longer minimum stays, flexible cancellation policies, and maybe targeting digital nomads or budget-conscious travelers who are increasingly finding their way to the city. Demand from tourists and digital nomads keeps occupancy high in downtown and Malecón areas — and that's not a trend that's slowing down.
Here's the thing about La Paz real estate trends right now: the city isn't just benefitting from spillover demand from overtouristed destinations. It's building its own identity. Investing in Baja California Sur remains more affordable compared to high-profile destinations like Tulum, Cancún, or Los Cabos, and it's still possible to find land, apartments, or houses at reasonable prices in La Paz with real potential.
Well-located residential and tourist developments are generating steady increases in value, thanks to growing demand from both buyers and short-term renters. That dual demand — people wanting to live here and people wanting to visit — is exactly what you want to see in a La Paz neighborhood update when you're evaluating property for investment purposes.
And from a regulatory standpoint? La Paz currently shows a low STR regulatory environment, though specific Airbnb license requirements might exist or change, so it's always worth verifying directly with local government authorities before hosting. A lighter regulatory touch gives operators more flexibility, but it also means the rules can shift, so staying current matters.
For La Paz neighborhood updates specifically tied to short-term rental performance, location within the city makes a big difference. Waterfront condos are the most sought after, especially for investors eyeing short-term rentals. The Malecón is where everything happens — joggers at sunrise, kids with ice cream at sunset. That kind of foot traffic and energy translates directly into booking demand.
But the Malecón isn't your only play. El Mogote, across the bay, is quiet, private, and lined with luxury homes facing untouched sand — some call it "the Cabo side of La Paz" with the same quality of life but less noise. And for investors with a tighter budget, neighborhoods like Pueblo Nuevo and Esterito offer lower prices, authentic streets, and walking distance to markets and galleries.
On the property type front, as a La Paz Airbnb host, you can boost performance by choosing the optimal property type and size, and furnishing your listing with the most in-demand amenities in the area. That's a bit of a "do your homework" reminder, but it's valid — the gap between a top-10% performer at $3,898/month and a median performer at around $1,400/month is almost certainly tied as much to presentation and amenities as it is to raw location.
So what do all these La Paz real estate trends add up to? A market that's genuinely gaining momentum, with real income potential for STR investors, without the oversaturation problems starting to surface in places like Tulum. With roughly 1,800+ active listings, the La Paz Airbnb market is strong but not oversaturated.
Buying an Airbnb property in La Paz can be highly profitable because the monthly cash flow from a short-term rental investment is typically double the rental rate of traditional rentals. That's the kind of stat that makes new construction La Paz projects interesting to watch — especially condo developments near the waterfront that are being built with the short-term rental guest experience in mind.
If you've been watching La Paz from the sidelines, waiting for the numbers to back up what felt like an obvious opportunity, the 2025 STR data is making a pretty compelling case. The city isn't Cabo. It's not trying to be. But it's carving out its own version of success — and the income figures are starting to prove it.
Whether you're actively hunting for La Paz real estate developments to invest in or just building your knowledge base before making a move, these STR metrics are worth bookmarking. The data tells a consistent story: La Paz is a real market with real returns, and it's only getting more serious.